Category Archives: Trade Shows
PRI Trade Show
Featherlite is at the PRI Trade Show in Indianapolis through December 14. On display at this race industry trade show is a new race transporter for NASCAR driver Kevin Harvick! Check it out below and be sure and stop by if you’re attending this event!
Specialty trailer shows
This week, the Featherlite Specialty team has two major shows.
Now through November 30, the Radiological Society of North America’s (RSNA®) 98th Scientific Assembly and Annual Meeting is going on at McCormick Place in Chicago. This annual forum focuses on the advancement of the radiology profession. If you’re at RSNA, stop by Booth 7050, and let us give you a tour of the Featherlite medical trailer!
In Orlando starting November 29, Featherlite will have a display at the Performance Racing Industry (PRI) Trade Show. On display are the latest advances in racing products and race engineering. The show runs through December 1.
Videos and trade shows
According to the International Center for Exhibitor and Event Marketing, the use of marketing videos at trade shows continues to grow. Creating specific videos in conjunction with your presence at a trade show or event can prove to have a positive impact on the success of the event. Here are some ways to incorporate video into your next trade show:
Product demo videos – Let visitors view how the actual product works.
Training videos – Whether they have the product or soon will be, it’s important for customers to get details on how to operate the product as well as more info on key features. Many people also learn better through seeing rather than reading literature.
Case studies – Show how other clients or customers have benefitted from the product or service. Present in a problem/solution format.
Product review videos – Have a third party review your product on video. People respect the opinions of others.
Interactive videos – Allow attendees to control and interact with the video to get their desired product knowledge.
In addition to in the booth, these videos can be used on a web page or microsite devoted to the event, within email blasts and on your YouTube channel.
Event Marketing Summit
This week, we’re at the Event Marketing Summit in Chicago. Below is a photo of Specialty Sales Manager Mark Ackley using interactive technology in our booth to show some of our trailer capabilities. This event is centered on experiential marketing, including new trends and best practices for events and trade shows. Usually more than 1,000 marketing professionals attend each year. We look forward to continuing to meet with more potential clients today and tomorrow!
Taking Featherlite across the country
Last week was a busy week for our Featherlite Specialty Sales Managers. We had SSMs in Chicago for Radiological Society of North America’s (RSNA®) 97th Scientific Assembly and Annual Meeting, in Orlando for the PRI Trade Show and in Las Vegas for NASCAR Champion’s Week and the NASCAR Sprint Cup Series Award Ceremony.
In Chicago, we had our large 53 ft. medical trailer on display for tours. We estimate that over 1,500 people from at least 30 countries toured the trailer!
In Orlando, Featherlite displayed a race car transporter, again attracting attention with its large size. When your products are 53 ft. long, it’s not hard to be noticed at these types of shows!
In Las Vegas, Featherlite reps were able to attend the awards ceremony and other festivities. Featherlite trailer owner Tony Stewart, of course, was the biggest honoree after winning this year’s Sprint Cup title! This wrapped up our 18th year as sponsor of NASCAR!
It will be a busy last few weeks of 2011 as we follow up with everyone we met at these shows and discuss their specialty trailer needs for 2012.