Category Archives: Event Marketing
PING Golf Workshop Trailer
Featherlite recently completed a mobile workshop for PING. It includes an area to work on players’ clubs and equipment on site at tournaments as well as a lounge area.
New Titleist trailer debuts
Titleist is the owner of a new Featherlite specialty trailer. Their new gooseneck trailer travels to PGA Tour events and will accommodate the needs of the 10-person Tour Leadership Team that services up to 40 full product line players each week.
The trailer is 42 feet long and features four slideouts, giving Titleist 650 square feet of working space! Titleist says their new trailer provides a more efficient and spacious layout to work in. This is their third trailer since their first Featherlite debuted in 2002.
According to a blog post on their website, “The word Southworth [Dave Southworth, Titleist's Senior Technical Representative for PGA Tour] heard most often for the workplace area from his fellow tech reps was “maneuverability,” that is, more space to hone their craft, which includes but is not limited to: replacing shafts, grinding and stamping clubs, changing grips, measuring lofts and lies and just building clubs from scratch. There is also a separate workspace for the Vokey Design wedge team within the trailer.”
The challenge was to accommodate those needs while still securing enough room to stock an inventory of shafts, clubheads, grips, tools, headwear, headcovers and umbrellas. There is also a separate computer station and wi-fi, a satellite dish, three television monitors, a couch, stools and table for meetings, and an ice chest and cabinetry for cold drinks and healthy snacks.
Golfer Steve Stricker recently took a tour through the new Featherlite trailer. Check the video out now.
Here are some photos of a new Featherlite mobile marketing trailer for Grundfos. Grundfos is one of the world’s leading pump manufacturers, and this trailer will be used to showcase products within their water treatment category.
The trailer features vending doors on each side and the rear for easy viewing of products and literature. Large marquee signs are on top of the trailer to attract attention.
Mobile marketing trailer video
The team from Goulian Aerosports, which includes aerobatic pilot Mike Goulian, shared this video tour of their Featherlite mobile marketing trailer. The trailer serves as a key piece of their Goodyear Aviation Advantage Tour. It features a workroom, meeting center, cargo area, observation platform and executive quarters.
Check out our website for more information on multi-dimensional mobile marketing trailers, also known as event marketing trailers.
Videos and trade shows
According to the International Center for Exhibitor and Event Marketing, the use of marketing videos at trade shows continues to grow. Creating specific videos in conjunction with your presence at a trade show or event can prove to have a positive impact on the success of the event. Here are some ways to incorporate video into your next trade show:
Product demo videos – Let visitors view how the actual product works.
Training videos – Whether they have the product or soon will be, it’s important for customers to get details on how to operate the product as well as more info on key features. Many people also learn better through seeing rather than reading literature.
Case studies – Show how other clients or customers have benefitted from the product or service. Present in a problem/solution format.
Product review videos – Have a third party review your product on video. People respect the opinions of others.
Interactive videos – Allow attendees to control and interact with the video to get their desired product knowledge.
In addition to in the booth, these videos can be used on a web page or microsite devoted to the event, within email blasts and on your YouTube channel.