Monthly Archives: May 2012
Videos and trade shows
According to the International Center for Exhibitor and Event Marketing, the use of marketing videos at trade shows continues to grow. Creating specific videos in conjunction with your presence at a trade show or event can prove to have a positive impact on the success of the event. Here are some ways to incorporate video into your next trade show:
Product demo videos – Let visitors view how the actual product works.
Training videos – Whether they have the product or soon will be, it’s important for customers to get details on how to operate the product as well as more info on key features. Many people also learn better through seeing rather than reading literature.
Case studies – Show how other clients or customers have benefitted from the product or service. Present in a problem/solution format.
Product review videos – Have a third party review your product on video. People respect the opinions of others.
Interactive videos – Allow attendees to control and interact with the video to get their desired product knowledge.
In addition to in the booth, these videos can be used on a web page or microsite devoted to the event, within email blasts and on your YouTube channel.
Harris Leather mobile showroom trailer
One of our clients, Harris Leather and Silverworks, recently sent us some nice-looking photos of their Featherlite mobile showroom. The trailer looks great! Harris Leather makes western show equipment, so they take the trailer to many major equine events across the country.
Here’s an article that was published online last fall with more information about how the trailer is being used and how excited they are about what their new Featherlite will do for them: Harris Leather Unveils Brand New Mobile Showroom at Reichert
Bumper pull vending trailer
Go to Facebook to see some photos of a new bumper pull vending trailer for Ilmor Engineeering based in Michigan. They are a large provider of high performance engines in the race and recreational markets. You’ll see some photos of the trailer in production as well as at the Lake Havasu Boat Show in California a couple weeks ago. And while you’re there on Facebook, be sure to ‘like us’ for news on both specialty trailers as well as our standard line of trailers.
Event Marketing Summit
This week, we’re at the Event Marketing Summit in Chicago. Below is a photo of Specialty Sales Manager Mark Ackley using interactive technology in our booth to show some of our trailer capabilities. This event is centered on experiential marketing, including new trends and best practices for events and trade shows. Usually more than 1,000 marketing professionals attend each year. We look forward to continuing to meet with more potential clients today and tomorrow!